Krebs Charly

Charly Krebs

Global Digital Performance Manager

Name:Charly Krebs
Date of birth:12 july 1984
Address:17 rue banes, 92190 Meudon
Accomplished global Digital Expert with 9+ years of experience in digital enriched in international companies, Samsung France, Microsoft France and AXA Assistance Group. Circle of Excellence (Fiscal Year 2012) = Microsoft' 40 best employees of the year.

I hold a master’s degree in Web Marteking. I started my career at Samsung France leading digital projects (Ecommerce, Web Mobile, CRM…) acting as a Digital expert for Samsung divisions. Then I joined Microsoft France taking a position as online advertising specialist, where i was in charge of advertising product management and pre-sales for Windows, Mobile and Skype. Lately, I focused on the business development of those products and led the launch of advertising on Windows 8. I have been working for AXA Assistance Group for 2 years managing website.


Vision to create and release award winning advertising formats, building new industry standards for top brands – 4+ years @Microsoft France as Ad Solution Sales Specialist.
Ability to balance multiple projects and cross team initiatives while delivering results against time and budget – 2+ years @Samsung France as Digital Project Manager.

Strong communication skills in both large group and executive settings, internal and external experience
Several projects and digital marketing levers as E-CRM, Mobile transformation, E-commerce, Advertising, Social Media.

Deep knowledge of technologies and platforms that connect consumers and advertisers through new creative formats.

Technical, Web Marketing and Sales skills.

Integration –Partnerships with technical companies in order to develop digital and advertising vision/ecosystem.



E-commerce Manager & Media Expert

AXA Assistance Group | Paris

E-commerce activities

  • Business: Revenue committed, managing a marketing budget in order to achieve targets
  • Acquisition/Retargeting: Acting as a web marketing expert aiming at driving traffic through several levers: SEO (content and technical optimizations), SEA (Brand and Generic), Affiliation, Social media (Facebook, Twitter media invest), Programmatic working with various DSP, Partnership)
  • Customer experience: Developing and evolving the website to increase the satisfaction and the conversion (payment module, converter, AB Test, CRM lifecircle…)
  • Marketing and Communication: Creating brand and awareness materials
  • Client satisfaction: Helping our customers (click to chat with one FTE based in Mauritius)

Travel Customer Experience Manager

  • Build a vision of the future developments of the customer experience
  • Identifying the current potential pain points, documenting them together with AXA Assistance’ countries, operations and partnerships
  • Identify the ideal customer experience Evolution of existing digital assets, new assets through partnerships
    Develop a roadmap for the evolution of his digital assets to frame & source some of the project team
    – To improve the customer experience
    – To support real projects with AXA Assistance’ countries & Partnerships
  • Be responsible for the maintenance and evolution of his digital assets
  • Support ad hoc request within his perimeter for other group functions

Social Media

  • Work on the new strategy deployment with the marketing and communcation team.
  • Audit, Agency briefing, central and local deployment
Jul 2013 - Sep 2014

Solution Specialist, Mobile, Windows 8 &...

Microsoft France | Issy Les Moulineaux

Marketing Product Manager (Windows 8, mobile, Skype)

  • Set up of the French advertising offer regarding Windows 8, Windows Phone and Skype (capabilities, monetization, sales deck, go to market, sales force training/coaching…)

Sales Management

  • Budget commitments (per product, per vertical), Revenue up to 8M$/year
  • Monitoring, pipe, reports to local manager and Corp (Headquarter Seattle)
  • In charge of the sales development (Windows, Mobile and Skype) with market coverage (media agencies and advertisers)
Apr 2010 - Jul 2013

Digital Project Manager

Microsoft France | Issy Les Moulineaux

Circle of Excellence (Fiscal Year 2012) = 40 best employees of the year


Management (3 Display Operation Manager)

  • Monitoring and control of operational excellence of my team (Sales planning and live multi -screen campaigns: Web, mobile, Xbox, network performance, ad in applications).
  • Monitoring of internal projects (deployment of mobile and video offerings, product launch product specifications…).

Project management

  • Deployment of advertising offer within Windows 8 applications on the French market (centralization of expertise, local tests, go to market, training of teams).
  • Managing Rich Media advertising strategy (analysis of the current strategy, benchmarking, implementation of a strategy for cost control, negotiations with local vendors…).
  • Implementation of project and workflow between Creative Specialist team and MSN team (Analysis of need, relationship audit, training new organization).
Jul 2008 - Apr 2010

Digital Project Manager

Samsung Electronics France
  • Web Project Management (Launch of the E-commerce Samsung mobile Shop)
  • Mobile transformation: Redesign the wap version to the web mobile and app version
  • E-CRM and direct marketing actions (Neolane deployment, brief, segmentation, Newsletter rooting, JSP, Wap Push, and web analytics).




International Exchange specializing in Digital, Marketing and sales, (Major), Paris XII


Digital Marketing and Sales, Evry, France



Football (Player and coach of senior team for three years)

Priyan’ communication banners

Priyan’ communication banners

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Brand – Awarness | AXA Schengen

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